Last week, we attended Adwanted’s Future of Audio and Entertainment at County Hall. A packed day of insight, ideas, and discussion about where the industry is heading. Our Managing Director, Sophie Hind, joined a panel of media leaders to explore the growing role of podcasting and video in an increasingly multi-platform audio landscape.
A key theme throughout the day was the shift toward 360 thinking. Audio is no longer just a one-dimensional medium. It now spans podcasting, video, YouTube, live events, merchandise, and more. This opens up exciting opportunities for brands to connect with audiences in more creative, immersive and culturally relevant ways.
Our own Let’s Be Having You podcast featured in a session focused on emerging formats, with a particular lens on the rising momentum behind women’s sport. With 2025 set to be a massive year, driven by major events and growing commercial interest, the conversation turned to how audio can help elevate new voices and reach underrepresented audiences in a way that’s authentic and scalable.
There was also discussion around simulcasting and platform-specific behaviours, as well as how advertisers can capitalise on changing media habits. The takeaway? Brands that embrace a joined-up, audience-first approach to audio will be best placed to lead the next phase of growth.
What stood out most was the sense of confidence and creativity across the industry. A recognition that audio is no longer playing catch-up, but setting the pace. With innovation coming from all sides, from production to platform, it’s an exciting time to be shaping what comes next.
To see how we’re using audio to support women’s sport, visit our Women In Sport page.