Sport Social Podcast Network has teamed up with Soccer Manager for the latest release of the hit football management series, in a media-first partnership that brings together sport podcasting, gaming and grassroots football.
Both Sport Social and one of its most popular shows, Undr The Cosh, will feature in-game within Soccer Manager’s ‘Create a Club’ mode. Sport Social will appear as a shirt sponsor, while Undr The Cosh will be included as an in-game sponsor, with its hosts also becoming playable characters complete with their own cards.
The partnership also spans audio, with Undr The Cosh running host-read ads to promote Soccer Manager and reacting to in-game events featuring their own likenesses – giving fans a crossover between podcast content and gameplay.
“We’re delighted to be working with Invincible Studios and Sport Social on this collaboration for Soccer Manager 2026. Their support has enabled us to seamlessly integrate the hosts into the game, creating a truly natural fit for an engaging advertising campaign.”
George Power, Content Producer of Undr The Cosh
At the centre of the collaboration is a competition giving listeners the chance to win a kit for their local club, co-branded with both Soccer Manager and Sport Social. The initiative will run across the Sport Social Podcast Network and social channels, putting grassroots football firmly in the spotlight.
“We’re thrilled to be partnering with Sport Social for the launch of Soccer Manager 2026. Their reputation in sports media makes them a natural fit as an in-game sponsor. At Invincibles Studio, we share the same passion for football and sports entertainment, so this collaboration makes complete sense. We’re excited for our global community of players to experience it and to continue building on the partnership.”
Chris Gore, CEO at Invincibles Studio
Soccer Manager, created by Invincibles Studios, launched globally on 11th September. The series has been played by over 86 million football fans worldwide.
“This partnership with Soccer Manager brings something genuinely new for fans. From a grassroots competition that gives back to the community, to featuring our network and Undr The Cosh inside the game, it’s an exciting step that shows the potential of podcasts and gaming working together.”
Sean Kelly, Account Manager at Sport Social Podcast Network
Sport Social has evolved into a full 360 network, spanning podcast audio, video, social and now in-game integrations. With brands increasingly seeking cross-platform campaigns, the network offers a simple way to reach highly engaged fan communities wherever they consume content - - positioning the network not just as an audio specialist, but as a multi-format partner driving reach, impact, and new audiences at scale.
For more information on the competition, visit https://winwithsportsocial.com/win-football-kits-for-your-grassroots-football-team-thanks-to-soccer-manager/
For more information on 360 partnerships, please email: sales@sport-social.co.uk