Who's Listening?
Discover audience insights from Sport Social's engaged listeners
Our listeners are not just generic sports fans. They have passions, hobbies, and rich lives that are often not captured by standard podcast measurement tools. Sport Social Podcast Network, in conjunction with Mindfield Research, has conducted an in-depth study to better understand listeners to sport podcasts within our network.
The study sought to better understand the lives of individual listeners; their demographics, household income, home ownership, purchasing habits, and passion for sport and exercise. Additionally, it sheds light on how they engage with sport podcasts and respond to advertising.
This report provides the data you need to target advertising, create content, or better understand the sports podcasting landscape.
Key Insights from Sport Social Podcast Network:
- 78% of listeners are homeowners
- 60% are employed in higher or intermediate managerial roles
- 60% are married/cohabiting with children
- 73% participate in regular exercise
- Sport Social listeners regularly shop for alcohol (54%), books (51%) and financial products (32%).
Download the report today...
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Why choose Sport Social Podcast Network?
Sport Social Podcast Network boasts 10 million monthly downloads - and counting - across 14 sport verticals. Our specially curated packages are designed to amplify brand's visibility and impact with podcast advertising.
Put your brand in the ears of sport fans during major sporting events.
Run your campaign across the Sport Social Podcast Network or focus on passionate sport fans via our sporting verticals.
Sport Social Podcast Network is Europe's biggest dedicated sport podcast network
Our network is a global community of hundreds of like-minded sport podcasters including some of the biggest rights holders in the world. We enable these brilliant sport podcasts to grow and connect advertisers to a highly targeted, passionate audience.
