Sport Social Podcast Network is delighted to announce a partnership between Hickory’s Smokehouse and the leading NFL Podcast, The Nat Coombs Show.
The show is one of the biggest National Football League podcasts which is hosted by Nat Coombs, who has spearheaded NFL coverage on TV and radio in the UK for the last 15 years.
American BBQ restaurant brand Hickory’s will be able to tap into a passionate and engaged audience of NFL viewers and fans as a result of the partnership which will run throughout the 2024/2025 NFL season.
Listeners will hear unique, targeted and engaging content in a campaign including host-reads, sponsored mini-episodes, and a live recording of The Nat Coombs Show from Hickory’s Wilmslow restaurant.
As the NFL season kicks off, Hickory’s will be the go-to place for fans to watch the games – particularly on NFL Sundays – so joining forces with The Nat Coombs Show is a powerful way to further elevate the fan experience.
“There’s also a significant focus on engaging new audiences, with content aiming to help demystify the NFL and make it more inclusive to UK fans.
“Podcast advertising can be hugely beneficial for brands, especially when working with shows that truly align with their essence and ethos, and this partnership is an ideal example of that.
Paul Swaine, Brand Partnership Director at Sport Social Podcast Network
We’ve been huge fans of the NFL ever since we first fired up the smokers and swung open the doors in Chester back in 2010.
“We’ve loved introducing a whole host of new fans to barbeque and the NFL over the years, with guests joining us to watch and share the love of the amazing game. And, with the growing popularity of American football in the UK, our NFL Sundays and Super Bowl parties just keep getting bigger.
“We’re super excited to be partnering with The Nat Coombs Show. It will be a great opportunity for our team and regular fans to engage with even more content around the sport and help us reach new audiences.
“We can’t wait to welcome listeners to Hickory’s and give them an unforgettable experience of this high-stakes game.
Jason Bligh, Director at Hickory's Smokehouse