---
title: SPORT SOCIAL NAMED MEDIA PARTNER AT THE APAS 2025
description: Celebrating the best in audio, the APAs recognise top talent across podcasts, radio, audiobooks, and more, with new categories for 2025. Entry opens 16th June.
image: https://content.sport-social.co.uk/hubfs/APAS.jpg
---

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# SPORT SOCIAL NAMED MEDIA PARTNER AT THE APAS 2025

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- SPORT SOCIAL NAMED MEDIA PARTNER AT THE APAS 2025

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 2 Minutes

Sport Social is delighted to be named as the official media partner at this year's Audio Production Awards.

The APAs from AudioUK, sponsored by Audible, return for their fifteenth year in 2025. Recognising the people both behind the scenes and in front of the mic, the awards celebrate audio right across the board - from podcasts to radio, audiobooks to sound design, production to presenting. 

The APAs are organised by AudioUK, the industry body dedicated to advancing the podcast and audio sector. 

> *“AudioUK’s APAs have evolved from a modest gathering at the back of a pub into a fully fledged industry celebration at the iconic BFI on London’s Southbank. They celebrate the best of the podcast and audio industry - including radio and audiobooks - with a focus on the teams and producers behind some of your favourite shows.*
> 
> *Much like AudioUK, the Awards celebrate the full breadth of the industry, from major platforms to independents, established networks to solo creators. They offer an opportunity for the entire industry to come together, celebrate one another’s achievements, and honour outstanding work with well-deserved recognition.*
> 
> *We’re proud to have Audible once again as our lead sponsor - our sincere thanks for their continued support, which helps make this celebration of podcast and audio talent possible.*
> 
> *Accessibility remains at the heart of the APAs, and we’re pleased to continue our partnership with Amazon Music and Wondery on the Pay What You Can scheme, helping ensure that financial barriers don’t stand in the way of recognition”.*
> 
> Chloe Straw, CEO of AudioUK

There are 23 categories ranging from production excellence across Comedy, Factual/Documentary, Drama & Fiction, Arts, Music, Entertainment, Lifestyle & Society, Audiobooks, Sound Design and more, plus a variety of on-mic and emerging talent awards. 

There will also be the coveted awards for Production Company of the Year, Publisher or Network of the Year and Producer of the Year. 

The Little Ears category which made its debut in 2024 will return, celebrating the explosion of audio and podcasts being created for younger audiences. And this year, this category will be judged by its target audience - kids! There are also 3 new categories for 2025. True Crime has been added to recognise the plethora of content in this extremely popular genre. There is also Branded Content for producers making exceptional content for brands that really resonates with their audience. And the Changemaker Award for an individual, production team or company, network, publisher or community-based organisation that is really making a difference.

And a crucial difference this year is that most of the categories will be open to individual producers **as well as** teams of producers working closely together for the first time. This is in recognition that many productions cannot be narrowed down to the work of a single producer. Entrants are encouraged to read the category citations for the full entry guidelines.

**Entry Information**

The Awards are opening on 16th June and applicants will have almost **13 weeks** to enter, a longer entry window than last year.

**Early Bird** entry fee for AudioUK Members is £45+VAT and £55+VAT for non-members and will run for an extended period of 10 weeks until Sunday 31st August. From then on, the standard entry fee will be £55+VAT for AudioUK Members and £65+VAT for non-members until the final deadline on Wednesday 17th September at 2pm (please note: there will be **no late** extension to the entry deadline). 

**Pay What You Can Scheme**

With the excellent support from Amazon Music and Wondery, AudioUK will be running the Pay What You Can scheme for a fourth year, offering discounted entry rates and tickets for those under financial constraints, who would otherwise be unable to enter and attend the Awards. Please email [katie@audioproductionawards.co.uk](mailto:katie@audioproductionawards.co.uk) to access the scheme. 

**TO ENTER** plus all category descriptions, eligibility criteria, and further details, [click here.](https://tinyurl.com/APAs-2025)

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