--- title: Discover Why Sport Podcast Advertising is a GAME CHANGER for Brands During Major Events description: During this packed summer of sport, here’s why a sport podcast advertising strategy could be the perfect way for your brand to get in front of fans this year. image: https://content.sport-social.co.uk/hubfs/Imported_Blog_Media/White-Paper-Cover.webp --- [![Sport Social Podcast Network](https://content.sport-social.co.uk/hubfs/SSPN_August2024%20Theme/SSPN-logo-white-2.svg "Sport Social Podcast Network")](https://sport-social.co.uk) [![Sport Social Podcast Network](https://content.sport-social.co.uk/hubfs/SSPN_August2024%20Theme/SSPN-logo-white-2.svg "Sport Social Podcast Network")](https://sport-social.co.uk) - [For Rights Holders](https://sport-social.co.uk/for-rights-holders/) - [For Podcasters](https://sport-social.co.uk/for-podcasters/) - [For Advertisers](https://sport-social.co.uk/for-advertisers/) - [News](https://content.sport-social.co.uk/blog) - [Academy](https://sport-social.co.uk/academy/) - [About](https://sport-social.co.uk/about/) - [Talk to us](https://sport-social.co.uk/talk-to-us/) [Listen Now](https://app.sport-social.co.uk) [Listen Now](https://app.sport-social.co.uk) ![Discover Why Sport Podcast Advertising is a GAME CHANGER for Brands During Major Events](https://content.sport-social.co.uk/hubfs/Imported_Blog_Media/White-Paper-Cover.webp) # Discover Why Sport Podcast Advertising is a GAME CHANGER for Brands During Major Events - Home - [Sport Social Podcast Network](https://content.sport-social.co.uk/blog) - Discover Why Sport Podcast Advertising is a GAME CHANGER for Brands During Major Events [Marley Anderson](https://content.sport-social.co.uk/blog/author/marley-anderson) 06/28/2024 [Industry News and Insights](https://content.sport-social.co.uk/blog/tag/industry-news-and-insights) [0 Comments](https://content.sport-social.co.uk/blog/discover-why-sport-podcast-advertising-is-a-game-changer-for-brands-during-major-events#postComment) Our comprehensive **white paper** combines industry insights and listener behaviour with campaign data from past sporting events. Inside, you’ll discover: - **Spending trends:** Discover why there is a growing appetite for brands tapping into podcast advertising during major sporting events, as we analyse podcast download increases with campaign spending data from Magellan AI. - **Fan engagement: **Understand how passionate sport fans are about their audio content. - **Behavioural shifts:** Explore how podcast listener behaviour changes during key sporting events - **Brand benefits:** Find out how your brand can reap the rewards on these insights. Our **white paper** demonstrates why incorporating podcast advertising into your marketing strategy can be the game-changer brands and advertisers during major sporting events. ## [Click here to download our white paper now!](https://content.sport-social.co.uk/download-sport-social-new-frontiers-report?hs_preview=QkHSzAXI-169753148552) --- #### Tag: [Industry News and Insights](https://content.sport-social.co.uk/blog/tag/industry-news-and-insights) #### Share: - [Follow us on Facebook](http://www.facebook.com/share.php?u=https://content.sport-social.co.uk/blog/discover-why-sport-podcast-advertising-is-a-game-changer-for-brands-during-major-events) - [Follow us on Twitter](https://twitter.com/intent/tweet?url=https://content.sport-social.co.uk/blog/discover-why-sport-podcast-advertising-is-a-game-changer-for-brands-during-major-events&text=Discover%20Why%20Sport%20Podcast%20Advertising%20is%20a%20GAME%20CHANGER%20for%20Brands%20During%20Major%20Events) - [Follow us on Linkedin](http://www.linkedin.com/shareArticle?mini=true&url=https://content.sport-social.co.uk/blog/discover-why-sport-podcast-advertising-is-a-game-changer-for-brands-during-major-events) - [Follow us on Pinterest](http://pinterest.com/pin/create/button/?url=https://content.sport-social.co.uk/blog/discover-why-sport-podcast-advertising-is-a-game-changer-for-brands-during-major-events&text=Discover%20Why%20Sport%20Podcast%20Advertising%20is%20a%20GAME%20CHANGER%20for%20Brands%20During%20Major%20Eventsdescription=Our%20comprehensive%20white%20paper%20combines%20industry%20insights%20and%20listener%20behaviour%20with%20campaign%20data%20from%20past%20sporting%20events.&media=https://3803348.fs1.hubspotusercontent-na1.net/hubfs/3803348/Imported_Blog_Media/White-Paper-Cover.webp) --- #### [TEAM TALK: JUNE NEWSLETTER Previous Post](https://content.sport-social.co.uk/blog/team-talk-june-newsletter) #### [NAVIGATING PODCAST ADVERTISING: 5 KEY LESSONS FROM ‘PODCASTING – THE BALANCING ACT’ AT THE PODCAST SHOW 2024. 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