---
title: Sport Social Podcast Network | Jim Salveson (2)
description: Latest Podcast industry news, opinion, podcasting advice and articles from the Sport Social Podcast Network (2)
image: https://content.sport-social.co.uk/hubfs/SSPN%20Logo%20Colour%20RGB.png
---
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# LATEST NEWS
Catch up on the latest news from The Sport Social Podcast Network. New shows, audience milestones and the “heads up” on exciting stuff coming soon.
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## Jim Salveson
- [All](https://content.sport-social.co.uk/blog)
- [Industry News and Insights](https://content.sport-social.co.uk/blog/tag/industry-news-and-insights)
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- [podcast](https://content.sport-social.co.uk/blog/tag/podcast)
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8th October 2024
##### NOT YOUR TYPICAL SPORTS FAN!
Close your eyes and you can probably easily imagine what you think the average sport podcast listener looks like.
[READ MORE](https://content.sport-social.co.uk/blog/not-your-typical-sports-fan)
10th July 2024
##### WHY SPORTS FANS ARE FLOODING TO AUDIO
A new study compiled by SiriusXM Media, GroupM and Edison Research has highlighted some key statistics which reflect the power of podcasting. Our Director of Sport Jim Salveson takes a look at what...
[READ MORE](https://content.sport-social.co.uk/blog/why-sports-fans-are-flooding-to-audio)
10th July 2024
##### WHY SPORT RIGHTS HOLDERS SHOULD LEAVE CONTENT CREATION TO THE PROFESSIONALS
You wouldn’t ask your Head Physio to cook the pies on a match day, so why do many professional sports bodies ask their media teams to create content that is outside of their core competencies?
[READ MORE](https://content.sport-social.co.uk/blog/why-rights-holders-should-leave-content-creation-to-the-professionals)
10th July 2024
##### NAVIGATING PODCAST ADVERTISING: 5 KEY LESSONS FROM ‘PODCASTING – THE BALANCING ACT’ AT THE PODCAST SHOW 2024.
Podcasting has traditionally been described as an “emerging media”. But, with a marketplace showing 23% year-on-year growth\* (and worth an estimated value of £84million in the UK alone in 2023) it’s...
[READ MORE](https://content.sport-social.co.uk/blog/navigating-podcast-advertising-5-key-lessons-from-podcasting-the-balancing-act-at-the-podcast-show-2024)
11th December 2023
##### WHY ARE ADVERTISERS AND BRANDS RACING TO BE PART OF THE SPORTS PODCAST CROWD?
To use an appropriate sporting analogy, when it comes to advertising, sports podcasts are punching well above their weight.
[READ MORE](https://content.sport-social.co.uk/blog/why-are-advertisers-and-brands-racing-to-be-part-of-the-sports-podcast-crowd)
28th September 2023
##### RIP GOOGLE PODCASTS: WHY DID IT FAIL?
Like many podcast listeners, I received an email this week to tell me that Google Podcasts was about to breathe its last breath.
[READ MORE](https://content.sport-social.co.uk/blog/rip-google-podcasts-why-did-it-fail)
26th October 2021
##### FootballCo launch new football business podcast
Global soccer brand FootballCo have launched a brand new football businss podcast on the Sport Social Podcast Network.
[READ MORE](https://content.sport-social.co.uk/blog/footballco-launch-new-football-business-podcast)
17th May 2021
##### Speedway welcomes fans back to Belle Vue.
Belle Vue in Manchester will be the first sporting venue in the CIty to welcome back fans later today as the Aces face Sheffield Tigers.
[READ MORE](https://content.sport-social.co.uk/blog/speedway-welcomes-fans-back-to-belle-vue)
[\<](https://content.sport-social.co.uk/blog) [1](https://content.sport-social.co.uk/blog/author/jim-salveson/page/1) 2 \>
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