---
title: Sport Social Podcast Network | Jim Salveson
description: Latest Podcast industry news, opinion, podcasting advice and articles from the Sport Social Podcast Network
image: https://content.sport-social.co.uk/hubfs/SSPN%20Logo%20Colour%20RGB.png
---
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# LATEST NEWS
Catch up on the latest news from The Sport Social Podcast Network. New shows, audience milestones and the “heads up” on exciting stuff coming soon.
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## Jim Salveson
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23rd September 2026
##### IT'S A FUNNY OLD GAME: THE RISE OF COMEDIANS AS UNLIKELY SPORTS PUNDITS
This blog explores the growing crossover between comedy and sport in podcasting, using the success of Footballing Hell and other comedian-led sports shows as a starting point. It examines why the...
[READ MORE](https://content.sport-social.co.uk/blog/its-a-funny-old-game)
16th September 2026
##### 6 THINGS SPORTS RIGHTS HOLDERS SHOULD LOOK FOR IN A PODCAST PRODUCTION PARTNER
A practical guide to comparing sports podcast production partners, from audience strategy and workflow to distribution, commercial value and measurement.
[READ MORE](https://content.sport-social.co.uk/blog/choose-sports-podcast-production-partner)
28th July 2026
##### CONTENT OVER CAMPAIGNS: FIVE RULES FOR WINNING IN SPORTS PODCASTING
Traditionally sports marketing has revolved around sponsorship assets, matchday exposure, television advertising and social media reach.
[READ MORE](https://content.sport-social.co.uk/blog/content-over-campaigns-five-rules-for-winning-in-sports-podcasting)
17th June 2026
##### IF UNDER-16s LEAVE SOCIAL MEDIA, HOW WILL SPORT FIND ITS NEXT FANS?
Sport Social Podcast Network’s Director of Sport, Jim Salveson, explores how proposed social media restrictions could reshape youth fan engagement and why podcasting presents an overlooked...
[READ MORE](https://content.sport-social.co.uk/blog/under-16-social-media-ban-sport-fans)
11th March 2026
##### SPONSORSHIP HAS REACH… PODCASTING ADDS DEPTH
Sports sponsorship has never been more visible. Brands show up on shirts, LED boards, broadcast graphics and social feeds, reaching millions of fans at the biggest moments in the calendar. That...
[READ MORE](https://content.sport-social.co.uk/blog/sponsorship-has-reach-podcasting-adds-depth)
10th February 2026
##### IT'S TIME TO STOP ARGUING ABOUT WHAT A PODCAST IS
Every few months, the podcast industry rediscovers its favourite hobby: arguing about what a podcast actuallyis.
[READ MORE](https://content.sport-social.co.uk/blog/its-time-to-stop-arguing-about-what-a-podcast-is)
10th February 2026
##### 7 PODCAST GROWTH STRATEGIES FOR SPORTS RIGHTS HOLDERS
In 2026, sports organisations are operating in an ecosystem shaped by more platforms, more formats, and more screens than ever before.
[READ MORE](https://content.sport-social.co.uk/blog/7-podcast-growth-strategies-for-sports-rights-holders)
26th September 2025
##### HOW LOUD SHOULD YOUR PODCAST BE? LUFS AND DB EXPLAINED
No one likes to have their favourite podcast experience ruined by adverts that are TOO LOUD.
[READ MORE](https://content.sport-social.co.uk/blog/how-loud-should-your-podcast-be)
24th September 2025
##### WHAT TYPE OF GUEST BRINGS THE STRONGEST AUDIENCE NUMBERS?
When it comes to creating a successful football podcast, understanding which types of guests resonate with audiences is just as crucial as selecting the right hosts or format.
[READ MORE](https://content.sport-social.co.uk/blog/what-type-of-guest-brings-the-strongest-audience-numbers)
5th August 2025
##### SIX REASONS WHY YOUR ORGANISATION NEEDS AN OFFICIAL PODCAST
Remember when clubs thought social media was just a passing fad? Or when YouTube was just for fan-made highlight reels? Fast forward to today, and those platforms are now essential parts of any media...
[READ MORE](https://content.sport-social.co.uk/blog/six-reasons-why-your-organisation-needs-an-official-podcast)
16th June 2025
##### FOUR STEPS TO IMPROVING YOUR PODCAST DISCOVERABILITY
With over four million podcasts competing for audience attention across Apple, Spotify and many other platforms, getting your show heard remains as challenging as always.
[READ MORE](https://content.sport-social.co.uk/blog/four-steps-to-improving-your-podcast-discoverability)
1st May 2025
##### EAFC: The Podcast discovery tool we'd not previously considered?
I couldn’t put a number on the number of bands I’ve discovered via playing FIFA on the PlayStation.
[READ MORE](https://content.sport-social.co.uk/blog/eafc-the-podcast-discovery-tool-wed-not-previously-considered)
\< 1 [2](https://content.sport-social.co.uk/blog/author/jim-salveson/page/2) [\>](https://content.sport-social.co.uk/blog/author/jim-salveson/page/2)
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