2025 is set to be the biggest year ever for women’s sport, and podcasting is in a unique position to both support and capitalise on that growth.
As an industry, the women’s side of traditionally male dominated sports has been on the rise in recent years. In the UK especially, major events such as the football World Cup in 2023 and the Six Nations in 2024 have boosted both audience numbers and sponsorship, whilst Paris 2024 becoming the first Olympic Games to achieve full gender parity has helped boost female athletes' profiles and reputation.
With a packed calendar of events stretching throughout the year, it's safe to predict further growth in 2025.
Our team have been hard at work in preparation for a big year, and have drawn up some insights and predictions for this year.